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COMPANY INTRODUCTION

ESEN HK LIMITED

Company Overview- Founded: 2010 - Certifications: ISO9001 (Quality) & ISO14001 (Environment) - Industry Focus: Industrial display solutions---Product Portfolio1. Display Technologies: - Monochrome Displays: TN/STN/FSTN LCM - Advanced Modules: COG LCD, VATN-LCD - High-End Displays: TFT LCD, OLED - System Integrated Solutions2. Technical Capabilities: - Holder of multiple global patents - R&D focus: Embedded systems, LCD/TFT/OLED innovations---Core Competencies 1. LVHM Expertise: - Specializes in ...
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Latest company news about Mini LED backlight technology becomes the new favorite in automotive displays, with its advantages revealed!
2025/04/24
Mini LED backlight technology becomes the new favorite in automotive displays, with its advantages revealed!
Mini LED backlight technology becomes the new favorite in automotive displays, with its advantages revealed! The global automotive industry is rapidly developing towards intelligence and electrification. Intelligent cockpits and in-vehicle display technologies have become core areas of automotive innovation. With the rapid development of intelligent cockpit technology, the automotive display backlight module is undergoing a new technological revolution. As a key factor affecting the display effect, automotive display backlight technology has become the focus of industry competition.  Mini LED, the new favorite in the trillion-yuan market.  Among various automotive display backlighting technologies, Mini LED backlighting technology has become the new favorite in the market due to its unique advantages and has attracted much attention. I. Technical Advantages of Mini LED Mini LED, or sub-millimeter light-emitting diode, refers to LEDs with chip sizes ranging from 50 to 200 μm. Its primary application is in the backlight modules of LCD screens to achieve more precise dynamic backlight effects. Compared with traditional LED backlight technology, Mini LED backlight technology offers numerous significant advantages.  I.Brightness enhancement In terms of brightness, Mini LED technology improves the display brightness significantly by changing the edge-lit backlight to a direct-lit one, which enables more LEDs to be embedded in the panel of the same size.  With the advancement of mass transfer technology and die bonding technology, the size of Mini LED chips has gradually decreased. The brightness of Mini LED light boards can even reach tens of thousands of nits. After being filtered by film materials and LCD screens, the brightness of display terminal products can reach HDR 1000 - 2000, which is nearly one order of magnitude higher than that of traditional LCD screens.  For instance, some vehicle-mounted displays equipped with Mini LED backlight technology can still present clear images under strong outdoor light, solving the problem of poor readability of traditional displays in bright light. 2. Contrast Enhancement In terms of contrast, Mini LED backlighting features local dimming technology, which can dynamically adjust the overall picture through fine partitioning, thereby achieving high dynamic contrast. Under darkroom conditions, the theoretical contrast ratio of Mini LED is consistent with that of OLED screens and can reach an infinite level. Due to the insufficient brightness of OLED screens themselves, their ambient contrast ratio (ACR) is also relatively poor. Under an ambient illuminance of 300Lux (a typical daily environment), the contrast ratio of Mini LED is about 45% higher than that of OLED. For instance, taking a 31.5" Mini LED backlight display from a certain manufacturer as an example, that product is equipped with 2304 dimming zones. The peak brightness of the display can exceed 1000 nits, the dark state brightness can reach approximately 0.001 nits, and the dynamic contrast ratio is as high as one million to one, enabling a more precise contrast between bright and dark areas. It can be seen that the high contrast achieved through local dimming technology can present a more realistic picture effect, making drivers feel as if they were on the scene.  3. Power Consumption and Lifespan  Power consumption and lifespan are also advantages of Mini LED. At the same brightness, the overall power consumption of Mini LED devices can be reduced by 30% compared to OLED products, making them more energy-efficient and environmentally friendly. In terms of service life, Mini LED uses inorganic materials, which have a longer lifespan than the organic materials used in OLED. Moreover, unlike OLED products, it does not suffer from screen burn-in when displaying high-brightness areas or the same image for a long time.  4. Flexible display form In addition, Mini LED backlight technology also offers greater flexibility in display forms, capable of achieving various display effects such as curved and irregular shapes, meeting the diverse design requirements of automotive interiors and providing car manufacturers with more design space. The above has elaborated in detail on the significant advantages of Mini LED in terms of brightness, contrast, power consumption, etc. II. Manufacturers Enter the Market One After Another The advantages of Mini LED backlight technology have attracted many enterprises to enter the field of in-vehicle displays one after another. The SU7 model launched by Xiaomi features a 16.1-inch front center control ecological screen, which adopts Mini LED backlight technology and is supplied by TCL CSOT. This central control screen features a 3K high resolution, offering clear and detailed images. Whether it's navigation maps, audio-visual entertainment or in-car office work, it can provide a clear and smooth visual experience. The 16:10 aspect ratio makes the screen wider, suitable for displaying various contents. Meanwhile, the 91.7% screen-to-body ratio makes this screen almost the visual center of the entire central console, enhancing the vehicle's technological feel. BOE showcased a 44.8-inch PHUD with a Mini LED backlight solution at the 2025 CES, achieving a 9K ultra-high resolution and a brightness of 7,000 nits. There are also numerous enterprises actively laying out in the Mini LED automotive display field. For instance, as a liquid crystal display module manufacturer, Saitoda Technology has also made remarkable progress in Mini LED backlight technology.  The Mini LED automotive backlight products developed have advantages such as high reliability and high stability, which can meet the usage requirements of automobiles in various complex environments, injecting new vitality into the development of the automotive display market.  III. Widespread Application of Automotive Display Backlight Modules  Automotive display backlight modules are widely used in central control screens, instrument panels, HUD (head-up displays), and rear-seat entertainment screens, etc. Among them, the development of HUD technology is particularly prominent, with AR-HUD and PHUD (panoramic head-up displays) emerging as new highlights. In 2025, the backlight technology for in-vehicle displays shows a diversified development trend. Mini LED, with its outstanding performance advantages, has emerged as a leading choice in the in-vehicle display market, favored by many automakers. It can be foreseen that in the future, the backlight technology for vehicle-mounted displays will continue to develop in the direction of higher performance, greater intelligence and thinner and lighter designs. With the continuous advancement of technology and the reduction of costs, Mini LED backlighting technology will be applied in more vehicle models, providing consumers with a more superior, intelligent and environmentally friendly driving and riding experience. In the future, Mini LED will enjoy a broader development space in the field of in-vehicle displays and become a brilliant pearl in the trillion-level market.
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Latest company news about Why do LCD liquid crystal screens show ripples when pressed?
2025/04/23
Why do LCD liquid crystal screens show ripples when pressed?
Why do LCD liquid crystal screens show ripples when pressed?  Hello everyone, I am the editor. Do you know why LCD screens exhibit ripple effects when pressed? Today, I will provide a detailed analysis of this phenomenon. I hope it proves helpful to you. LCD liquid crystal screens employ various alignment methods, which is why they are categorized as TN screens, IPS screens, etc. Among these, the TN type is particularly prone to producing ripple-like distortions, a characteristic that also defines most so-called "soft screens." Imagine the liquid crystals as elongated rod-like structures that primarily adjust their inclination angle relative to the vertical direction to modulate grayscale levels. When pressure is applied, this inclination angle undergoes significant changes, leading to visible distortions. This explains why TN screens are more susceptible to ripple effects. In contrast, IPS screens utilize a different alignment method where the liquid crystals adjust their inclination angle relative to the horizontal direction to control grayscale levels. When vertical pressure is applied, the change in inclination angle is minimal, resulting in reduced distortion. Additionally, the recovery speed of liquid crystals in IPS screens is significantly faster than in TN screens, enabling them to quickly return to their original state. It is important to note that the reduced ripple effect in IPS screens is not solely due to the use of hard glass but rather the distinct arrangement of liquid crystals and the associated electric field orientation. IPS technology allows for the use of hard glass substrates, whereas TN technology does not. The principle behind TN liquid crystal displays involves printing circuit boards on both the upper and lower glass plates, precluding the use of hard glass. In contrast, IPS liquid crystal displays only require circuits on the lower glass plate for control, allowing the upper layer to be flexible in terms of thickness, hardness, or softness.
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Latest company news about China's display exports more than 100 million units! Five insights to interpret the computer monitor market new air！
2025/03/27
China's display exports more than 100 million units! Five insights to interpret the computer monitor market new air！
The value of exports was 80.05 billion yuan, up 12.9% year on year; In dollar terms, exports were $11.25 billion, up 11.7 percent year on year. The agency divides displays into professional and general categories according to product performance requirements.  Professional displays are divided into monitors, automotive, aviation, medical professional displays and other displays with specific performance and applied to professional purposes.  General purpose displays are divided into consumer (personal) and commercial (enterprise, industry) displays according to application scenarios. At present, China has become the world's largest display manufacturing base, producing more than 90% of the world's material volume, and its products are exported to more than 190 countries and regions. By region, the Chinese mainland's exports to the North American market in 2024 reached 29.26 million units, an increase of 1.9%, accounting for 29.1% of the total exports. Among them, the United States accounted for 27 percent of the largest single export destination. Demand in the North American market is high-end and diversified, and Chinese factories will remain competitive under tariff pressure by adjusting supply chain layout and other strategies.  Western Europe and Asia ranked second and third largest export markets, with 25.64 million and 23.72 million exports, respectively, accounting for 25.5% and 23.6% of the total exports, and both increased by more than 10%, reaching 11.6% and 12.7%. The two markets have their own characteristics, the Western European market for high-end display imports continue to occupy a high proportion, while the Asian market is showing the demand for esports and commercial replacement demand.  In addition, China's exports to Central and South America increased by 32% year-on-year in 2023, which is significantly ahead of the performance of major exporting regions. Sino-us trade frictions have promoted the restructuring of regional industrial chains, and Chinese enterprises have successfully embedded themselves into transnational supply chains through localized services, further consolidating their market position. Computer monitor as an important output device of electronic equipment. At present, the computer display industry is in a stage of rapid development, the market size continues to expand, and China's display shipments are growing rapidly. For the growth trend, industry characteristics and channel characteristics of the future development of the computer display industry, this summary and gives five insights into the Chinese computer display market in 2025, the specific content is as follows: 一,product structure upgrade: from parameter competition to scene integration In 2024, full HD (FHD) is still the main force in the basic office market, accounting for nearly 70%, but the proportion shows a shrinking trend. With the mainstream trend of quadruple HD (QHD) for high-performance displays and esports displays, the proportion of QHD has increased year by year, reaching nearly 15% in 2024, with a year-on-year growth rate of more than 30%. In addition, the proportion of ultra-high definition (UHD) increased slightly, the growth rate increased to 11%. In 2024, high-brush upgrades will drive the growth of the e-sports market and promote the upgrading of office specifications.  In 2024, 180Hz quickly became one of the mainstream specifications of esports display, according to the data of research institutions, the penetration rate in the esports market reached 26%, and the year-on-year growth rate reached 142%. The 144Hz in the esports market showed a rapid exit trend, but also to make way for the next generation of office display upgrades. This also makes the definition dispute of the 2025 esports display appear: 165Hz/160Hz/QHD+144Hz, which becomes the three voices defined by the 2025 esports display. After the 100Hz/120Hz upgrade of the office display, FHD+144Hz has become a new trend, and the office and e-sports display scenes have further converged. 二,OLED and Mini LED power technology upgrade With self-luminous characteristics, OLED displays have advantages in contrast, color performance, response speed and flexible form, and user awareness and user perception are stronger. At present, technology maturity and market penetration are accelerating, and the global OLED market size will exceed 1.3 million units in 2024, an increase of 151% over the same period last year, and it will develop rapidly without barriers. OLED displays will continue to dominate the high-end market and form a brand consensus. Mini LED display based on LCD backlight technology, in the esports display, professional color display and other market segments, compared with ordinary LCD products have a picture advantage. At present, differentiated applications and cost advantages are prominent, but regional development is uneven, and the growth of Mini LED is mainly driven by the Chinese market, with shipments of 450,000 units in 2024, an increase of 33%.  Chinese manufacturers rely on cost control and large-scale production capabilities to form supply chain advantages, combined with the price strategy of local brands, focusing on the penetration of the mid-market to LCD users, rapid penetration in the Chinese display market, China's Mini LED shipments accounted for nearly 60% of the world. 三,the display pays more attention to convenient interactive experience With the continuous innovation of human-computer interaction, such as the further improvement and popularization of touch screen, gesture recognition, voice control and other technologies, users can control the switch, brightness adjustment and content switch of the display through voice or gesture in the future. At the same time, with the landing of AI intelligent terminals, the display will not only be an image output device, but also become the core hub of intelligent interaction. It can accurately perceive the intention behind the user's voice commands and gestures, and conduct rapid analysis and processing with the help of powerful AI algorithms, thus providing highly personalized content recommendation and display mode adjustment.  四,the subdivision scene will reshape the product structure of the display Professional esports players are highly focused during the game, the eyes are close to the screen, and 24.5 "has become the best screen size for shooting games, and 24.5" high refresh rate displays have become the new favorite of esports monitors. According to institutional estimates, by 2025, 24.5 "will reach 18% market share in esports displays.The specific working environment of the manufacturing industry is affected by space, software and other factors, and the 4:3 screen is more favored. At the same time, the performance of eye care is strengthened, and the function of eye care becomes more important. It can be predicted that the market will introduce more standardized eye care standards and certifications to support consumers' decision-making behavior. 3D display in surgical navigation, medical education and other aspects help to improve the accuracy of surgery and teaching effect.The demand under the segmentation scenario is conducive to reshaping the display product structure. 五,Widescreen displays will increase office productivity With the development of digital and intelligent office in the future, office efficiency is becoming more and more prominent.  With its large screen and convenient split screen operation characteristics, the widescreen display can display more picture content at the same time, and truly realize multi-task parallel processing on the same large screen, which greatly improves office efficiency. According to agency estimates, in 2025, China's widescreen display shipments increased by 43.7% year-on-year. Looking forward to the 2025 market, the application of e-sports products is still an important factor to promote the overall market growth, the product structure will still upgrade towards the trend of high-brush high-definition products, and the brand in addition to the exploration of product structure upgrade, the face of product technology also needs to increase exploration. Manufacturers need to think more about:  in addition to parameter competition, how to enhance user stickiness in the era of increased user dependence;  How to quickly identify and respond to market needs when upgrading products; How to strike a balance between scale and profit in the face of political conflict?  The competition in 2025 will be a dual contest between technology precipitation and user insight.
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